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Cryotherapy and Red Light Therapy: How business owners can generate more revenue

Cryotherapy and Red Light Therapy

Red light therapy may be one of the best additions you can make to your practice, spa, gym, or clinic. Also known as photobiomodulation (PBMT), red light therapy is effective, affordable, and highly in demand by clients who want a wide variety of high quality, technically advanced treatments in a single location.

Red light therapy provides a wide variety of benefits in the treatment of medical conditions and health issues, from clearing acne to managing pain to enhancing bone recovery; red light therapy can even help your patients lose weight. PBMT also complements other therapies, such as cryotherapy, for better overall therapeutic results for your patients.

Cryotherapy and Red Light Therapy

Cryotherapy and red light therapy are similar in that they are both advanced technology that work on a cellular level to provide a number of health benefits and promote healing. Cryotherapy and red light therapy may be combined to optimize the effects of each approach.

About cryotherapy

Cryotherapy literally means “cold therapy.” The technique involves exposing the body to extremely cold temperatures for several minutes at a time. Cryotherapy may be applied to the entire body or limited treatment areas. Immersing the body in extremely cold air for short times can provide a number of health benefits. It can reduce migraine symptoms, numb irritated nerves, help treat mood disorders, ease arthritis pain, and treat certain skin conditions.

Benefits of cryotherapy

Cryotherapy can help treat mood disorders by stimulating the release of adrenaline, noradrenaline, and endorphins. Research shows whole-body cryotherapy can help provide short-term relief from both anxiety and depression. Because it can help boost mood, red light therapy can complement treatment with cryotherapy and other approaches to treating mood issues.

Cryotherapy can reduce pain from a variety of causes. Research shows cryotherapy works well to alleviate arthritis pain in ways that allowed patients to engage in physiotherapy and occupational therapy sessions that are more aggressive. Red light therapy also treats pain from a wide variety of causes, including Achilles tendinitis. Cryotherapy can improve antioxidant levels, so it can help treat skin problems, such as atopic dermatitis.

About red light therapy

Photobiomodulation is a straightforward procedure that delivers red light wavelengths to tissues in the skin and deep below. Because of their bioactivity, the red and infrared light wavelengths between 650 and 850 nanometers (nm) are often referred to as the “therapeutic window.” Red light therapy devices Red light emits wavelengths of between 620-700 nm.

These wavelengths penetrate the skin to reach damaged cells. Once absorbed into the cells, red light stimulates the function of mitochondria, also known as the “powerhouse” of the cell. Mitochondria convert food into a form of energy the cell uses for everyday function. Stimulating energy production in this way helps cells recover from damage. These wavelengths also help increase the production of nitric oxide that causes blood vessels to widen, enhances exercise and recovery, and stimulates the release of insulin and growth hormone.

Red light therapy is a fast, convenient, and non-invasive approach that treats a wide variety of conditions. One of the greatest advantages to red light therapy is that providers can combine PBMT with almost any other treatment, including physical therapy, medicine, and even cryotherapy. Red light therapy causes little to no side effects or complications, so it is safe for almost every patient and for inclusion in nearly every treatment plan.

Red light therapy benefits

Red light therapy can enhance performance and recovery

Red light therapy, also known as redlight therapy, can increase muscle mass, which in turn, can increase performance. A 2016 study of identical twins showed that using red light therapy on leg muscles right after exercising increased muscle mass.

Red light therapy can also improve how well muscles perform, which means individuals can exercise for longer periods of time and with less risk of pain or injury. Researchers in one study enrolled 36 male participants with beginner or moderate physical activity habits. One-third of the participants performed leg presses then underwent red light therapy immediately afterwards. Another third did leg presses only, and the last group did not do either leg presses or red light therapy. The researchers found that those who underwent red light therapy after exercise was the only group that showed an increase in muscle performance.

This means photobiomodulation allows gym owners, personal trainers, and physical therapists to help their clients and patients enhance muscle performance while doing their regular training exercises or therapy.

Cryotherapy and red light therapy for weight loss

Cryotherapy promotes weight loss by freezing fat cells, when then later die and are removed from the body. Research published in the Journal of Clinical Investigation found that daily exposure to cold temperatures could reduce body fat by as much as 2 percent. Another study published in the Journal of Obesity found that long-term cryotherapy activates cold-induced thermogenesis. In that study, long-term cryotherapy led to an overall loss of body mass by an average of 3 percent; loss of body mass was particularly significant around the waist.

Like cryotherapy, red light therapy can help people lose weight. Red light wavelengths create small openings in fat cells, which allow fatty acids to escape from the cells. Releasing these fatty acids, known as lipids, causes fat cells to wither. In one study, researchers found that, after a four-minute exposure to red light, fat cells released 80 percent of their lipids. By six minutes after red light therapy, the cells had released almost all the fat.

Red light therapy can also stimulate adipocyte apoptosis, a natural process that promotes the death of old or damaged cells. Exposure to red light causes the fat cells to release lipids during adipocyte apoptosis, further reducing the fat cells.

Red light therapy can also quiety hunger pangs by controlling the hormones that regulate appetite, leptin and ghrelin. A 2012 study found that photobiomodulation therapy reduced hunger hormone levels by 19 percent.

Many people who want to lose weight also want to get rid of cellulite. A 2011 study describes how researchers investigated how well red light therapy treats cellulite. The researchers assigned female participants to two groups. The first group did only high-intensity treadmill training, while the participants in the second group underwent PBMT while doing the same treadmill training as the participants in the first group. They found that participants who used both red light therapy and treadmill training got rid of cellulite in the buttocks and hips, while those in the treadmill-only group did not. The results of study showed that red light therapy could spot-reduce excess fat stored around the waist, hips, and thighs.

Red Light Therapy Provides a Great Return on Investment

Most practices rely on a fast and reliable return on investment for their equipment. Solbasium provides solutions to fit nearly every practice. The entire Solbasium Optix series are the only ones in their class to offer an industry-leading 4-year warranty, and they will pay for themselves many times over during the warranty’s coverage period.

A single red light therapy session costs from $25 to $85. A number of factors can influence the session cost, such as your location and whether you offer it as a standalone treatment or combine it with other treatments, such as cryotherapy.

At $3,495, the Optix 480 system offers a great return on investment. While it is the top of its class, the system would only take 41 sessions at $85 each to pay for itself. Since practices can charge more for combination treatments, using a new Optix 480 system alongside other treatment modes can optimize return on investment even more. While the Optix 480 is a great option for any practice, we also manufacture larger units with 600,

Solbasium brings red light therapy to offices of almost every size. At just 96 x 42 x 6.5 cm, the Solbasium Optix 480 can fit almost anywhere. It also includes everything a practice would need to start providing treatment immediately, including power cables, mounting hardware, a door hanging kit, glasses, and built-in digital controls. The 30-day trial period allows providers to test the equipment to that it is a good fit for each individual practice.

Because the system is modular and more cost-effective than a red light therapy bed, which can run upwards of $30,000 to $100,000 per unit, the Solbasium Optix 480 is the perfect choice for nearly any practice. Providers can even purchase two large lights for less than the cost of a bed, which means they get the same effect for a lower up-front cost and can recoup their investment in an even shorter amount of time. Solbasium red light therapy models produce the most bioactive wavelengths available, from 660nm (red) and 850nm (infrared), so providers can offer a wider variety of treatments using only one red light therapy unit.

Solbasium has designed their red light therapy products specifically for cryotherapy businesses. Solbasium understands that cryotherapy products rely on high quality internal electronics, products designed for long use, and an industry-leading warranty, so we have included all of those in our red light therapy products. We also have extensive experience in the industry and offer exceptional customer service to back every product we offer.

The demand for red light therapy continues to rise

The demand for red light therapy is absolutely exploding. In fact, Global Market Insights says that the Light Therapy Market industry is valued at more than $1 billion in 2020, and predicts the industry will enjoy a 5.1 percent compound annual growth rate (CAGR) from 2021 to 2027. Global Market Insights attributes this growth to the rising incidence of skin-related disorders and growing awareness about personal care. Patients increasingly prefer non-invasive treatments like red light therapy, and are increasingly aware of the benefits of photobiomodulation. In other words, patients are already seeking out clinics that provide red light therapy, and many more patients will request the service in the future – adding red light therapy to your clinic now can help you attract more patients today and tomorrow.




How to Pick The Best Massage Gun Australia and United States

One of the biggest trends of 2020 has been the massage gun, and you are probably here because there are so many different options when choosing the best massage gun in Australia and the United States. As we get older, or work out we all naturally tend to pick up persistent sore spots, ticks and burrs, and other reasons to look for ways to find relief from muscle pain and tension. When it comes to personal massage gear, the trends come and go. With so many options out there we will help show you why you shouldn't go with a cheap massage gun.

What is a Massage Gun?

A massage gun is a handheld device that delivers powerful vibrations or percussions  into a single spot. They are great for safely and effectively breaking up tension and improving blood flow to a specific area. More importantly they help prevent delayed onset muscle soreness. We recommend you check this out as it dives in deeper into the subject. Here, we’re going to help you find the massage gun that is best suited to your needs and why you should avoid cheap massage guns. 

How to Pick the Best Massage Gun Australia

Having looked at several guides on the subject, we found that most only provide three to four different metrics. But there is more to a massage gun than just strength and price.


The motors these devices use put out a great deal of energy, and they do it while working within narrow mechanical tolerances. That said, it is nearly impossible to build such a motor both and well cheaply. You’ll find the price range for these machines is about $130 to $800. If you are satisfied with a massage gun that will only function for about a year or less, buying the cheapest model might be a viable option. However, if you want it to last and function properly, then you’re likely to spend at least $350. But think of the money you can save on professional massage!

Vibration Depth & Settings

The second most important metric is the depth of vibration provided by the device. If you are looking to treat an injury that is buried in a deep layer of tissue, then weak vibrations will not suffice. To deliver depth, these devices have to have a longer vibration stroke. The longer the stroke, the more sophisticated and robust the engineering that goes into is will have to be. In most cases, high prices and deep vibrations are strongly correlated. At a minimum we recommend that the device deliver at 13mm of stroke length and sadly most fail to live up to this. 

The number of available vibration settings is another important factor to consider. The most important setting is the vibration strength adjustment setting. Most massage guns offer a good range of strength settings, but others offer a wider variety of features. Don't be fooled when a cheap massage gun with 11mm of amplitude states that it has 6 different vibrational settings. This is pointless without proper amplitude.


Most massage guns come with a range of different heads. These come in shapes such as a wedge, a cone, two-prongs, a ball, and so on. Different sore spots may require differed shaped heads to treat. The more options you have in this regard, the more likely you are to be satisfied with the device.


All other factors being satisfactory, a quiet machine might be just a luxury. On the other hand, you may want to use your massage gun while watching TV, reading, or as you drift off to sleep. In that case, the noise factor will be an issue. More expensive products will tend to be quieter.

Power / Battery Life

Imagine how much pain relief you might enjoy after about 30 seconds of massage. Not very much right? Then it’s easy to see why battery life duration is an important quality metric for these devices. The best devices will run between three and five hours, which should be more than enough. Unfortunately, none of these machines are designed to work directly from A/C current. You have to charge the battery.


Most devices of this kind will come with a limited one-year warranty. Some of the massage guns in the higher end of the price range may offer warranties as long as three years. You should be sure to find a device that offers at least a one year warranty. Because prolonged use can cause the motor to break, you should obtain as much warranty as you can afford. The good news is that the Solbasium massage gun comes with a hassle free 1 year warranty. If it breaks during the first year and it's our fault, we'll replace it.

Ergonomics & Ease of Use

Finally, the way the device feels in your hand and how convenient it is to use is also important. A device with a simple round handle may be difficult to hold in a given position. We have found that the massage guns with the best ergonomics offer a duel grip construction. This makes it easier to get a strong grip as you can wedge your hand into the double-grip-shaped handle for better leverage, or hold it with two hands.

When it comes to comfort, the use of soft rubber either everywhere on the grips or key locations can be a big help. When you shop for your first massage gun, try to think about where you will use it, how you will be sitting, and how you expect to hold it most of the time. Of course, these habits may vary or change, but it’s a good start on getting accustomed to using your massage gun.

How The Cheap Massage Guns in Australia for 2021 Stack up Against Solbasium.

The most popular devices in this category tend to be the less expensive ones for obvious reasons. There is wisdom in starting off with a more affordable device and looking for something nicer only if you really love these types of personal massage devices. Just remember that you get what you pay for and it's no different when it comes to massage guns.

Provided below are pictures of inexpensive, knock off massage guns that you should avoid. One is a knock off that is everywhere and the other is a low quality massager featured in many online stores.

These are for the most part low-quality massage guns and only examples. There are many more out there besides these. They have relatively simple designs and are light on features. All in all, it might feel like they are a fair bargain for those who are new to this niche market but don't be mistaken. At the end of the day, we’re confident that you will be disappointed with these devices, and have to purchase another one when they eventually fail. That’s why we took the time to compare them to the Solbasium massage gun.


The High-Quality Choice

For those of you who are familiar with this technology and know they want quality, go with the Solbasium massage gun. We are not saying this just because we sell this massage gun but because it is the best on the market. The specs rival those of $700 models and has the best available ergonomics. Its brushless motor is exceedingly quiet and powerful with a wide range of settings. It comes with four different heads, a charger mount, built in samsung battery, a handy carrying case for attachments and a larger carrying bag. With its charging mount, you could charge in between sessions by simply putting it into the mount between sessions. That’s a lot of value packed into just a few pounds of kit, but for $399.99 USD, you would expect no less. The engineering that has gone into the Solbasium massage gun has answered all of the common complaints people tend to have about lower quality devices. This is a high quality machine, that is built to last with a wide spectrum of settings.